Resistance or rejection? What’s the difference? And why does it matter?

As a sequel to our previous post about resistance as a counterproductive label, here we explore a new framework for ‘resistance’ to change. RESISTANCE assumes negative intent on the part of the ‘resistor’ which leads change leaders to ‘conquering‘ or ‘overcoming‘ others as the strategy for success. Alternatively, the REJECTION view assumes that people are missing evidence to accept a proposed solution. Consequently, the strategy for success is ‘influencing‘ others though evidence.